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Estée Lauder Companies’ NIV Invests in KIKI World

Leveraging the forefront of web3 technology, its "consumer-centric model provides ELC with a valuable window into the future of beauty,” say NIV executives.

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By: Christine Esposito

Editor-in-Chief

KIKI World—the “community commerce company” behind beauty products co-created by consumers—has announced its initial $7 million funding round with New Incubation Ventures (NIV), the early-stage investment and incubation arm of The Estée Lauder Companies, as an investor. Venture capital fund a16z crypto is also part of the round; KIKI World participated in the VC’s 2023 Crypto Startup Accelerator program, which targets crypto and web3 startups. KIKI World uses a proprietary platform and blo...

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